I developed an analysis of Real Madrid digital marketing and e-commerce strategy, as the club works on this strategy and has been standing out in this model to add revenue to the club.
Website has a best navigation structure and design, with a lot of content. Supported to Real Madrid. Great Highlights categorization hierarchy. Make good use of the club’s visual identity and aspirational photos. Mobile First, with a mobile or responsive site. Mobile navigation with calltoaction focused on ticket sales for the game, as well as highlighting the sharing of content on users’ social networks. Content development very focused on videos.
The e-commerce with design focused on brand experience. Usability and navigation starting by categories, with total focus on products, offers a variety of product categories, and the aim of navigation and design. The platform owns the team. Works with language many different languages. Major failure by the site not be responsive or mobile. Many different promotions and freight benefits.
Analysis developed without commercial interest, with the purpose of studying and academic, in order to share the model of evaluation of digital maturity of the clubs. It does not represent the club’s vision and has no confidential information, all are data open.