The True Digital Power of Cristiano Ronaldo – Digital Marketing and E-commerce


I present how much the Cristiano Ronaldo (CR7) brand has a “great power” of Awareness and what Digital Marketing and E-commerce strategies the athlete has to win over fans, I have developed a presentation with different analyzes and scenarios comparing with other athletes like Messi and Neymar.

The athlete who has the largest number of followers in the social networks, also has an excellent number of access to its website and e-commerce, but still far from the ideal of converting users into sales of products.

See below for the complete presentation with all the analyzes.

Analysis developed without commercial interest, with the purpose of studying and academic, in order to share the model of evaluation of digital maturity of the Football Player. It does not represent the company vision and has no confidential information, all are data open.

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