Juventus Digital Marketing and E-commerce Analysis

Esultanza Sami Khedira, Gonzalo Higuain e Paulo Dybala Juventus a fine gara, celebration,
Torino 20-08-2016, Juventus Stadium, Football Calcio 2016/2017 Serie A, Juventus - Fiorentina, Foto Filippo Alfero/Insidefoto
Esultanza Sami Khedira, Gonzalo Higuain e Paulo Dybala Juventus a fine gara, celebration, Torino 20-08-2016, Juventus Stadium, Football Calcio 2016/2017 Serie A, Juventus - Fiorentina, Foto Filippo Alfero/Insidefoto

I developed an Analysis of Juventus Digital Marketing and E-commerce Strategy, as the club works on this strategy and has been standing out in this model to add revenue to the club.

Website has a best navigation structure and design, with a lot of content. Supported to Juventus. Great Highlights categorization hierarchy. Make good use of the club’s visual identity and inspirational photos.

Analysis developed without commercial interest, with the purpose of studying and academic, in order to share the model of evaluation of digital maturity of the clubs. It does not represent the club’s vision and has no confidential information, all are data open.


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