I developed an Analysis of NFL Digital Marketing and E-commerce Strategy, as the league works on this strategy and has been standing out in this model to add revenue to the league.
1º Biggest E-commerce Sports in the World
The website has a navigation aimed at presenting the most direct quality content. With the most noble area for information of all games of the league, prioritizing the mobile version. With simple design and structure to favor the orientation of the fans who are focused on the content. Great Highlights categorization hierarchy. Make good use of the club’s visual identity and aspirational photos.
Mobile First, with a mobile or responsive site, highlighting the sharing of content on users’ social networks.
The e-commerce with design focused on brand experience. Usability and navigation starting by categories, with total focus on products, offers a variety of product categories, and the aim of navigation and design.
The platform owns the Fanatics, its similar the others platform sports clubs. Works only one language. Many different promotions: Discount, Free Shipping and Kits products.
Analysis developed without commercial interest, with the purpose of studying and academic, in order to share the model of evaluation of digital maturity of the clubs. It does not represent the club’s vision and has no confidential information, all are data open.