I developed an Analysis of Manchester United with focus in the Digital Marketing and E-commerce Strategy, as the club works on this strategy and has been standing out in this model to add revenue to the club.
The Website has a MEDIUM (OLD) navigation structure and design, with a lot of content. Supported to Man United. Great Highlights categorization hierarchy. Make good use of the club’s visual identity and aspirational photos. There are many sponsorship banners (Adidas, DHL, HCL, Chevrolet).
Mobile First, with a mobile or responsive site, highlighting the sharing of content on users social networks. Content development very focused on images.
The e-commerce with design focused on Sales and Promotion. Usability and navigation starting by categories, with total focus on products, offers a variety of product categories, and the aim of navigation and design.
The platform owns the team. Works with language seven different languages. Different promotions and Kits products.
Analysis developed without commercial interest, with the purpose of studying and academic, in order to share the model of evaluation of digital maturity of the clubs. It does not represent the club’s vision and has no confidential information, all are data open.