EuroLeague positioning on Social Media: Great user growth and engagement

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EuroLeague has over 100 million followers interested in the league in countries like China, France, Germany, Greece, Italy, Russia, Spain, Turkey and England.

When we talk about positioning in Social Networks, EuroLeague has a fanpage on Facebook with more than 680 thousand followers, YouTube with more than 196 thousand subscribers, Twitter with more than 505 thousand followers and Instagram with more than 300 thousand followers, totaling more than 1.6 millions of followers.

EuroLeague Performance Analysis Facebook

EuroLeague positioning in Social Media: Great user growth and engagement rafael rodrigo leitao euroleague basketball turkish airlines euroleague social media facebook twitter instagram sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

With over 687,000 followers the Euroleague page (Facebook) has an average of 7 posts per day and an engagement of 0.57%. The main content format presented is video, accounting for almost 80% of every number of posts.

EuroLeague positioning in Social Media: Great user growth and engagement rafael rodrigo leitao euroleague basketball turkish airlines euroleague social media facebook twitter instagram sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

Example of post with the highest number of engagement, video with part of the bids of a match that is happening, this increases the engagement with content.

EuroLeague positioning in Social Media: Great user growth and engagement rafael rodrigo leitao euroleague basketball turkish airlines euroleague social media facebook twitter instagram sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

This is the type of post that is published during the period of greater engagement of the audience with the page, as the report below demonstrates the peak consumption of content.

EuroLeague Performance Analysis Twitter
On Twitter, EuroLeague has its best performance, with more users engaged, as well as clubs interacting with Liga content. With an average of 25 content per day, it develops content for over 500,000 followers on your page. Platform has more interaction during League matches while games are happening, users are interacting with the brand and with other fans.

EuroLeague positioning in Social Media: Great user growth and engagement rafael rodrigo leitao euroleague basketball turkish airlines euroleague social media facebook twitter instagram sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

Much of the content consumption of EuroLeague users on Twitter, is of “Original” content, followed by external content sharing that cites the League. This is the result of a month of monitoring.

EuroLeague positioning in Social Media: Great user growth and engagement rafael rodrigo leitao euroleague basketball turkish airlines euroleague social media facebook twitter instagram sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

Club KK Crvena Zvezda (1st) is the best player to convert numbers to the fanpage of the league, followed by KK Partizan (2nd), Anadolu and Real Madrid (3rd) .

EuroLeague Youtube Performance Analysis
When we analyze EuroLeague Youtube we realize that it is the platform with the best numbers of views and impact of the public fans.

EuroLeague positioning in Social Media: Great user growth and engagement rafael rodrigo leitao euroleague basketball turkish airlines euroleague social media facebook twitter instagram sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

Obtaining 197,000 subscribers on the channel, more than 1.3 million views, with monthly growth of 1.8%, is not an easy task, building a strategy with consistency for the channel is something that demands attention and patience, but how EuroLeague main differential is the production and sharing of video-type content, to stand out in these platforms is the result of all this work developed.

EuroLeague positioning in Social Media: Great user growth and engagement rafael rodrigo leitao euroleague basketball turkish airlines euroleague social media facebook twitter instagram sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

EuroLeague Instagram Performance Analysis
EuroLeague Instagram has more than 300,000 followers, with monthly growth of 3.1%, for posting 2.3 posts a day, maintaining the engagement in 8% (better among those analyzed).

EuroLeague positioning in Social Media: Great user growth and engagement rafael rodrigo leitao euroleague basketball turkish airlines euroleague social media facebook twitter instagram sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

The environment created for the growth of EuroLeague in Instagram is very favorable, due to the great number of mentions and hashtags on the platform, users spontaneously collaborate with awareness of the league.

EuroLeague positioning in Social Media: Great user growth and engagement rafael rodrigo leitao euroleague basketball turkish airlines euroleague social media facebook twitter instagram sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

All these are numbers that present the strength of EuroLeague on Social Media, with a consistent strategy focused on the engagement of fans. The result of this work is the constant growth of the League’s fan base on all platforms (Facebook, Twitter, Youtube and Instagram), this constant growth was evident.

www.euroleague.net


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