Best E-commerce Soccer Clubs in the World with Inter, PSG, Benfica, Napoli, PSV, United, Juventus, Roma, Bayer, Real, City, Dynamo, Celtic, Borussia, Atletico, Shakhtar and Barcelona.

europe-ecommerce-soccer

Planning and e-business strategy has become crucial for the billing company, the share of product sales in the online environment already represent more than 30% in many of the categories. Of course it all depends on the maturity of the market and e-commerce structure of the country, after all, many countries still rely heavily on the E-Retail channel, especially Latin America.

European football clubs, almost 100% have their own e-commerce, your own online store. Having your own e-commerce, reflected in several benefits, which are detailed in the following assessment made.

Benefits of having own E-commerce

  • Greater proximity to the final public.
  • Agility evaluation and measurement of sales and KPIs in Real Time.
  • Promotions linked to other Offline strategy of the club, fans partners, tickets, stadium and others.
  • Navigation and distinctive design of other football clubs, does not follow a template.
  • Possibility of exploiting public from other countries.
  • It has mobile or responsive version of e-commerce.
  • Gets the database each purchaser of the product, most likely to CRM work.
  • Develops media investment strategy with direct conversion to their own e-commerce.

Have their own e-commerce, doesn’t mean being competitor of its customers in e-retail channel, all pricing strategy, portfolio, promotion and distribution can be designed to not create conflict. Undoubtedly, this is a new sales channel that can add sales and value your company or soccer club.

We did an evaluation of the e-commerce clubs in several countries in Europe, clubs that dominate the soccer market. Rafael Leitão who is trained in Digital Design, specializing in Marketing and Communication, experience in sports and e-commerce market developed this analysis. It took into consideration several relevant characteristics to the success of e-commerce, with access numbers to the site based on SimilarWeb.

  • User Experience
  • Brand Experience
  • Access to Product Portfolio
  • Available languages
  • Number of Access and Bounce Rate

See below for the best e-commerce soccer clubs in the world, especially the Italians, following an impressive business model. The FC Barcelona that doesn’t have private E-commerce itself and works with the Nike platform in the world.

intermilan-store

1º Inter Milan Store

The e-commerce very design focused on product presentation, with visual identity of the club and brand experience and applied. Usability and navigation starting by categories, with less focus on sku, offers a variety of product categories. Doesn’t have promotions free shipping and other benefits, objective and accompanied by a good navigation font size usability. The platform owns the team. We had a high-growth Brazilian intending to buy at the store, with 3% of all access. It works in languages: Italian and English (lack Portuguese). As a basic element of a website, it is responsive and mobile.
Average access: 119K | Bounce Rate 32% | Note: 9

psg-store

2º PSG Store

The e-commerce with design focused on brand experience, and uses the identity of the club, with vibrant colors and clean images. BEST DESIGN. Usability and navigation starting by categories, with less focus on sku shirt. The platform owns the team. It offers discount promotion for users. It works in languages: French and English. As a basic element of a website, it is responsive and mobile.
Average access: 272K | Bounce Rate 36% | Note: 9

 

benfica-store

3º Benfica Store

The e-commerce with design focused on brand experience, uses the identity of the club. It has a very similar navigation structure with large e-commerce retail. Usability and navigation starting by categories, with less focus on sku, offers a variety of product categories. The platform owns the team. Has free shipping benefit only price promotions. Works in languages: Portuguese, Spanish, English. As a basic element of a website, it is responsive and mobile.
Average access: 34K | Bounce Rate 16% | Note: 9

 

napoli-store

4º Napoli Store

The e-commerce with design focused on brand experience, and uses the identity of the club, with vibrant colors and clean images. BEST DESIGN. Usability and navigation starting by categories, focusing on sku shirt. The platform owns the team. It works in languages: Italian and English. As a basic element of a website, it is responsive and mobile.
Average access: 36K | Bounce Rate 34% | Note: 8

 

psv-store

5º  PSV Store

The e-commerce very design focused on product presentation, with great simplicity and directness of design and navigation. It has a very similar navigation structure with large e-commerce retail. It offers various types of product categories. The platform owns the team. It benefits of free shipping, delivery by 23 hours in the Netherlands. It only works in the Dutch language. As a basic element of a website, it is responsive and mobile.
Average access: 35K | Bounce Rate 36% | Note: 8

 

manchester-united-store

6º Manchester United Store

The e-commerce with design focused on brand experience, uses the identity of the club. It has a very similar navigation structure with large e-commerce retail. Usability and navigation starting by categories, with less focus on sku, offers a variety of product categories, included games. The platform owns the team. It benefits of free shipping, delivery up to eight hours in England. Works in languages: Spanish, German, Chinese, Japanese, French, Italian, Korean and English. Major failure by the site not be responsive or mobile.
Average access: 603K | Bounce Rate 29% | Note: 8

 

juventus-store

7º Juventus Store

The e-commerce with design focused on brand experience, uses the identity of the club. Usability and navigation starting by categories, with less focus on sku, offers a variety of product categories. Well aim of navigation and design. The platform owns the team. No benefits of free shipping or promotions. Works with languages: Italian, English, Chines, Japanese and Korean. As a basic element of a website, it is responsive and mobile.
Average access: 203K | Bounce Rate 22% | Note: 8

 

roma-store

8º Roma Store

The e-commerce with design focused on brand experience, uses the identity of the club. Usability and navigation starting by categories, with less focus on sku, offers a variety of product categories. Well aim of navigation and design. The platform owns the team. It offers discount benefit for first purchase. Works with languages: Italian and English. As a basic element of a website, it is responsive and mobile.
Average access: 43K | Bounce Rate 15% | Note: 8

 

bayer-munich-store

9º Bayer Munich Store

The e-commerce with design focused on brand experience, uses the identity of the club. Its usability and navigation is straightforward with limited number of skus of products. The platform owns the team, but uses the same URL institutional website of the club, for product sales. It has full focus on selling shirts, driven by promotion linked to toast. It has free shipping benefits and discounts for those who are associated with the club.
It works in languages: German, Chinese and English. As a basic element of a website, it is responsive and mobile.
Average access: – | Bounce Rate – | Note: 7

 

realmadrid-store

10º Real Madrid Store

The e-commerce with design focused on brand experience, uses the identity of the club. . Usability and navigation starting by categories, with less focus on sku. The platform owns the team. It benefits of free shipping. It has full focus on selling shirts. Works in languages: Spanish, German, Chinese, Japanese, French, Korean and English. Major failure by the site not be responsive or mobile
Average access: 474K | Bounce Rate 36% | Note: 7

 

manchester-city-store

11º Manchester City Store

The e-commerce with design focused on brand experience, uses the identity of the club. Usability and navigation starting by categories, with less focus on sku, offers a variety of product categories, and the aim of navigation and design. The platform owns the team. It benefits of free shipping, delivery up to eight hours in England. Works with language in English only. Major failure by the site not be responsive or mobile.
Average access: 258K | Bounce Rate 30% | Note: 7

 

dinamo-kyev

12º Dynamo Kyiv Store

The e-commerce with design focused on brand experience, and uses the identity of the club, with vibrant colors and clean images. Usability and navigation starting by categories, with less focus on sku shirt. The platform owns the team. It offers discount promotion for users. It works in languages: Russian and Ukraine. Major failure by the site not be responsive or mobile.
Average access: 18K | Bounce Rate 30% | Note: 7

 

celtic-store

13º Celtic Store

The e-commerce with design focused on brand experience, and uses the identity of the club, with vibrant colors and clean images. BEST DESIGN. Usability and navigation starting by categories, focusing on sku shirt. The platform owns the team. It offers discount deals and free shipping, delivery within 8 hours within the country. It works in languages: Italian and English. Major failure by the site not be responsive or mobile.
Average access: 45K | Bounce Rate 18% | Note: 7

 

borussia-store

14º Borussia Dortmund Store
The e-commerce with design focused on brand experience, and uses the identity of the club, with vibrant colors and clean images. BEST DESIGN. Usability and navigation starting by categories, with less focus on sku. The platform owns the team. It works in three languages: German, Spanish and English. Major failure by the site not be responsive or mobile. Focused dissemination free shipping.
Average access: 53.30K | Bounce Rate 15:43% | Note: 7

 

atletico-madrid

15º Atletico Madrid Store

The e-commerce very design focused on product presentation, with great simplicity and directness of design and navigation. usability design hampered by font size, very small, simple and with a lot of text content. The platform owns the team. It works in three languages: Spanish, English and Chines. As a basic element of a website, it is responsive and mobile.
Average access: 57.10K | Bounce Rate 28.91% | Note: 6

 

shaktar-store

16º Shakhtar Store

The e-commerce very design focused on product presentation, with great simplicity and directness of design and navigation. simple usability design and lots of text content. The platform owns the team. It works in three languages: Russian, Ukrainian and English. Major failure by the site not be responsive or mobile.
Average access: 40K | Bounce Rate 28% | Note: 5

 

 

 

 

best-ecommerce-soccer


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