Valencia CF Digital strategy and E-business, objective well executed

valencia-e-commerce

Excited with the game Valencia CF vs FC Barcelona great time the number of users on the club website can increase. Of course a great opportunity to develop a great conversion product sales. To make all of this right, as well as an institutional site the club must have a great integration with e-commerce, making increasingly be objective routing users to the products.

valencia-website

Valencia leaves nothing to be desired with all this strategy, both with the site, such as e-commerce, are fully within the reality that Europe has been practicing with the Digital Strategy and E-business.

Analyzing the work that Valencia in digital, both on the website and e-commerce, in the categories:

User Experience

Brand Experience

Access to Product Portfolio

Available languages

Number of Access and Bounce Rate

We arrived to very positive results, see the details of the previous points.

User Experience

The website and e-commerce has a very simple and straightforward navigation, without leaving aside what is best, design. The colors and website design and e-commerce perfectly follow the guide of the club, when browsing, it is clear that is in a Valencia environment. The highlight divisions and well separate content and follows a well coherent sequence. The Store button appears once in the hottest area of ​​the site, top, very small and very discreet, making the disclosure and conversion to store as first impact.

Brand Experience

Perfect use of the mark, constant impact of the logo and club colors. Explora well all content club without emphasis on team players, value content related to each club. With unique design, adds value to the brand image, highlighting the most clubs in Spain.

Access to Product Portfolio

category lesser amount of products most clubs in e-commerce. Sells tickets, matches the club separately from the product environment.

Access to the product portfolio Always by 1 click, it decreases the% bounce rate of the page. With a clean and objective navigation club maximizes every sales conversion. Even if the website does not allow adequate emphasis on conversion. product category division very clear and well divided.

A very negative point is that does not exploit any promotion tied to price or delivery of the product, this may be impacting the end result of sales through this channel.

Available languages

It has three languages ​​for navigation on the website and e-commerce, Spanish, Valencia and English, even if it has a large representation of languages ​​such as French, German and Russian. This is a point to be evaluated by the club.

Number of Access and Bounce Rate

The website access number is average to 350k per month, e-commerce with included access to the full site, the club opted to keep the same record.

Displays media bounce rate highest among the websites of European clubs, 50%, a negative point to be evaluated by the club. Thinking 350K (175K-50% bounce rate) is the number of users on the site, the average conversion for e-commerce is 10% interested in buying the products in e-commerce (17.5k), a very positive media end sales conversion would be 7% (1225) and the average ticket of e-commerce is $ 93, we can get an approximate number of $ 113,000 billing month (benchmarket).

The final evaluation of Digital Staregy with Website and E-commerce of Valencia CF, is note 8 stars.


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